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Director - Digital Marketing (Performance Marketing)
Job Responsibilities
The Director - Performance Marketing will be responsible for setting up, leading & running the Performance Marketing vertical for the organization.
Key Requirements
- Must have experience in business development (from lead generation to client onboarding) and handling P&L for the vertical.
- Should also have experience in successfully handling bigger performance-driven campaigns
- Experience in Performance Marketing is a must
- Ideally someone with 10-15 years of experience
- Proficiency in analyzing marketing data to understand campaign performance, customer behaviour, and market trends
- Familiarity with tools like Google Analytics, Adobe Analytics, PPC, SEM, Bing Ads, Ad copywriting, Hubspot, etc. is crucial
About the Client
An integrated communications agency based in India.
